Stories written by Caron Beesley

Caron Beesley is a small business owner, writer and marketing communications consultant. She works with the SBA.gov team to promote government resources that help entrepreneurs and small business owners start, grow and succeed in their ventures. Follow Beesley on Twitter: @caronbeesley.

Starting a business? Sometimes, there’s no place like home

Are you a stay-at-home mom or dad? Would you like to kick start an entrepreneurial dream? Do you want to bring in some extra income? Starting a home-based business offers great opportunities. In fact, 52 percent of U.S.  companies operate as home businesses and many of today’s biggest brand names were established by stay-at-home moms […]

Holiday marketing on a budget: Seven steps that don’t break the bank

When you think of the holiday marketing that can be critical to your business success, promotions and discounts might be the first things that come to mind. But you don’t have to break the bank or cut margins to stand out from the crowd. Here are seven budget-friendly steps you should consider to promote your […]

Customer satisfaction a function of customer service

As business owners, we’d all like to think of ourselves as providers of great customer service. As small business owners in particular, it’s quite possibly your biggest differentiator. After all, how often is it that you walk into a national chain restaurant and are greeted by name, handed your favorite drink and made to feel […]

Keeping it legal: Online tools help businesses comply with labor laws

Hiring your first employee or building your business team opens whole new areas for compliance in employment and labor law. Laws are far reaching and cover a broad range of issues: preventing discrimination and harassment in the workplace, poster requirements, wage and hour laws, workers’ compensation insurance and more. For small business owners short on […]

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