Stories written by Eric Giltner

Eric Giltner is a senior area manager with the U.S. Small Business Administration. For more information about available resources and assistance from the SBA, visit

Tactics help businesses build relationships with customers

Many small businesses owners and managers have observed the gradual shift from a transactional business model to one emphasizing customer relationships. A transactional business offers products and services with no regard to building any kind of rapport with the customers. Examples of transactional businesses include stores commonly found in an airport. Those businesses are there […]


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