Business growing along with popular of indoor billboards
A Grand Junction company selling advertising on digital displays continues to grow along with the popularity of indoor billboards.
Since Local Focus Digital Media was launched in 2009, the number of its advertising locations has increased from four to 30 and now includes locations not only in Grand Junction, but also Aurora, Delta, Denver and Glenwood Springs.
Owned by Jim Montoya and Dave Vogt, Local Focus sells advertising on digital displays located in businesses and high-traffic locations, including car washes, health clubs, hospitals, medical offices and restaurants. Local Focus offers digital signs for nearly any type of business, including internal communications, point of sale messages and restaurant menu boards.
In addition to advertising, the displays feature breaking news, local weather and trivia.
“The screens are strategically located to allow advertisers to target specific demographics,” Montoya said. “Advertisers’ messages can be updated quickly to keep fresh information in front of potential customers while they are out in the community.”
Growth for Local Focus has followed that for indoor digital billboards. The Digital Place-Based Advertising Association reported the revenue growth rate for the sector during the first half of 2013 outpaced all other media.
“Digital signage is going mainstream as a medium,” said David Little, a charter member of the Digital Screenmedia Association. “Simply look around in retail stores, shopping malls, gas stations, hotel lobbies, restaurants and just about any other place you can image, and you’re bound to see one or more digital signs.”
For more information about Local Focus Digital Media, call 261-4319 or visit the website at www.localfocusdigitaltv.com.