Business on the Quad offers marketing opportunity

Phil Castle, The Business Times

Leave it to members of a university entrepreneurship club to come up with a creative way to not only raise money, but also promote connections between businesses and students.

The Entrepreneurship Club at Colorado Mesa University once again will host Business on the Quad, an event set for 10 a.m. to 2 p.m. Sept. 11 on the Grand Junction campus.

Businesses will pay $125 for booth space and an opportunity to market products and services to the nearly 10,000 students, faculty and staff at CMU.

Businesses that can’t staff a booth can pay an additional $50 for members of the E-Club to staff a booth for them.

About 50 businesses participated in the inaugural event last year, and many asked the club to stage the event again this year, said Brie Perrin, president of the E-Club. “They couldn’t wait to come back.

They’re really excited to be here.”

In offering food, games, live music and prizes, Business on the Quad also is popular with students, Perrin said. And if that isn’t enough incentive, some instructors offer extra credit to students who participate, she added.

For businesses whose customers include college students, the event offers a venue in which those firms can introduce their products and services directly to students and interact with them, Perrin said.

“It’s a great way to market.”

The E-Club came up with the idea for Business on the Quad last year as a fund-raising activity. Proceeds from this year’s event will help defray the cost of members to attend the Collegiate Entrepreneurship Organization national conference in Chicago in October. Nearly 1,400 students and faculty from around the world are expected to attend the conference, participating in seminars and networking with entrepreneurs and business leaders.

In addition to sending members to the conference, the E-Club at CMU organizes tours of local businesses and meetings with the entrepreneurs who run them.

“We teach students what entrepreneurism is about and how to be an entrepreneur,” Perrin said.

A senior studying business administration, Perrin said she hopes to someday become an entrepreneur herself. “In the future, I’d love to run a business.”

 To register for or obtain more information about Business on the Quad, contact Brie Perrin at 216-0166 or Georgann Jouflas at 260-9500.

 

Phil Castle is editor of the Grand Valley Business Times, a twice-monthly business journal published in Grand Junction. Castle brings to his duties nearly 30 years of experience in editorial management positions with Western Colorado newspapers. In addition, his free-lance work has appeared in a variety of publications, including the Washington Post. He holds a bachelor's degree in technical journalism from Colorado State University.
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