Colorado workshop to explore potential of agritourism activities
Registration is under way for a workshop that will help Colorado farmers and ranchers determine whether or nor they could raise additional revenue through agritourism — activities that range from spending a week working cattle on a ranch to taking a farm tour.
“Agritourism is a growing segment of the agriculture industry in Colorado and across the nation,” said Wendy White, marketing specialist at the Colorado Department of Agriculture. “This workshop is an opportunity for producers to learn about agritourism and see if it is a viable concept for their operations.”
According to a survey conducted by Colorado State University, 13.2 million visitors experienced agritourism in Colorado in 2006. The total economic impact of those activities was estimated at $2.2 billion.
The full-day workshop is set for March 22 at the Park County Fairgrounds in Fairplay. The workshop will feature sessions on liability, identifying markets, managing risk and heritage tourism as well as a panel discussion with agritourism business owners.
The registration fee is $15 per person, which includes lunch and resource materials. The registration deadline is March 15.
The workshop is sponsored by the Colorado Department of Agriculture, Colorado State University, Colorado Tourism Office and the South Park National Heritage Area.
To obtain more information or to register for the workshop, visit the website at www.coloradoagritourism.com.
“Producers in Park County and across the state are looking at agritourism as a way to diversify,” said Linda Balough, executive director of the South Park National Heritage Area. “Our goal is to draw people to the historic farms and ranches in the area to experience first hand the rich heritage that continues to thrive here.”