Donors down, dollars up: Loyal donors stepping up efforts in difficult economy
“It seems that folks are able and willing to give more this year over last year. Every little bit makes a difference for how many families we serve,” says Amy Rogers, executive Director for Habitat for Humanity of Mesa County.
Rogers notes that without the business in-kind and cash donations that habitat would be hard pressed to accomplish what it does in the community. Rogers cites companies like Abbey Carpet that donates the flooring for one Habitat home per quarter while treating the Habitat family like a client building a mansion as one such example. For 2012, Habitat has a goal to build its relationships deeper while also growing its donor base, using current donors as a referral base.
“The time has never been better to grow exponentially! There is so much need and Mesa County is unique in its desire to give back to the community. I can’t wait to see what is around the corner next year and beyond!’ adds Rogers.
“During our current annual fundraising drive this fall, United Way of Mesa County is seeing that participation is lower in employee workplace campaigns,” says Amanda Crysler, Development Director for the United Way of Mesa County, “However, of the employees who are giving, they are giving more!”
Crysler notes that while the group has seen a slight reduction in corporate giving, it is still trending about where it was last year at this time in its campaign. Conversely, sponsorship-wise, this year, the group was able to reach its sponsorship goal with the annual Home Loan Taste of the Grand Valley, (which takes place on Monday, January 23, 2012) achieving a goal that has been somewhat difficult to meet in past years.
“We are extremely excited that we reached our “Taste” sponsorship goal, says Crysler, “ Ultimately, this holiday season, we are very thankful for our business partners and community donors and are very much looking forward to new and different opportunities in 2012.”
“Overall, giving to the Marillac Clinic in 2011 has exceeded our expectations, thanks to our loyal and supportive donors,” says Claudia Crowell, Donor Relations Specialist, “Marillac has benefitted from a strong relationship with this community since it opened its doors in 1988 and that relationship has been strengthened throughout the years.”
Crowell notes that local businesses, managers and owners continue to support the Clinic through their personal and professional gifts. Last year, Marillac tried a new fundraising initiative – selling boxes of gourmet cupcakes at Valentine’s Day and that nearly every local business it approached for a sponsorship agreed to help. Additionally, the clinic has incorporated e-philanthropy in its fundraising plans and continues to focus on strengthening the stewardship of our donors while keeping sponsorships levels appropriate in a challenging economy.
“I don’t think we can ever say “thank you” enough to our donors. I believe the giving efforts of Mesa County businesses are outstanding and rarely duplicated in other counties, says Crowell, “So many businesses here value the missions of local non-profits and support these worthwhile organizations through their volunteer service and financial support.”