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Getting the boot: Western wear retailer to open in Mesa Mall

A leading western and work wear retailer expects to open a store in the Mesa Mall in Grand Junction this fall.
Boot Barn plans to open its third Colorado location and 82nd overall operation in the mall sometime before the holiday shopping season.
“Boot Barn is excited to join the Grand Junction community and we look forward to expanding our presence in Colorado,” said Patrick Meany, chief executive officer of the company. “This announcement concludes an exhaustive search and we are confident the Mesa Mall location is the right fit for Boot Barn.”
Paul Petersen, senior manager at Mesa Mall, said Boot Barn will fill an important niche. “The Grand Valley is proud of its western heritage and we are pleased to offer our guests a top-quality western and work retailer to complement that active lifestyle.”
Jammie McCloud, marketing manager at the mall, said Boot Barn will move into a space that will be vacated by Jo-Ann Fabrics, which is closing in August. At 11,118 square feet, the space is one of the larger in the mall — not counting the anchor spots occupied by department stores and Cabela’s.
Amy Inabinet, director of marketing for Boot Barn, said an opening date hasn’t yet been scheduled, but should occur before the holiday shopping season.
Inabinet said the company expects to employ a total of 10 full- and part-time employees at the new store. The company is accepting applications sent by e-mail to HR@bootbarn.com.
The California-based Boot Barn operates a total of 81 stores in Arizona, California, Colorado, Montana, New Mexico, Nevada and Wyoming. The company also sells products online through its Web site at www.bootbarn.com.
In Colorado, Boot Barn operates a store in Durango and recently opened a location in Colorado Springs.
Boot Barn offers more than 1,000 styles of western, work, motorcycle and fashion boots. The company also carries an extensive line of clothing for men, women and children.
Inabinet said Boot Barn differentiates its operation from competitors through its large selection as well as through low pricing and quality customer service.
Boot Barn will be the third large retailer to open in Mesa Mall this year.
Cabela’s — a popular, hunting, fishing and outdoor sports retailer — opened a 70,000-square foot outlet in the mall on May 20.
The Children’s Place, a specialty retailer of children’s merchandise, opened in a nearly 4,500-square foot location the same day.
Mesa Mall features four department stores and more than 100 speciality retailers and restaurants.
McCloud said Mesa Mall has bucked a challenging national trend in which retailers have been reluctant to open new locations.
The opening of Cabela’s has helped, McCloud said, but efforts to attract new retailers constitutes an ongoing process. “Leasing is always working hard to bring new retailers to the center.”

Phil Castle is editor of the Grand Valley Business Times, a twice-monthly business journal published in Grand Junction. Castle brings to his duties nearly 30 years of experience in editorial management positions with Western Colorado newspapers. In addition, his free-lance work has appeared in a variety of publications, including the Washington Post. He holds a bachelor's degree in technical journalism from Colorado State University.
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