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Is it fun being you in your business?

Marcus Straub

Marcus Straub

Why did you start your business? If you’re like most entrepreneurs, you wanted to gain more control over your own destiny. You also might have wanted more freedom, financial abundance and the ability to travel frequently. Perhaps you wanted to build something meaningful that could be sold for a profit or passed down to children. Undoubtedly, you desired to make a difference in your life and the lives of others.

Many people who start a business do so based on what they know — what they’re good at and comfortable doing — not necessarily on what they’re passionate about. Try this simple experiment to determine if you’re doing what you love. Consider the entire time you’ve been in business. How often have you been so excited about your business you couldn’t wait to start your day? How often has it been the opposite situation? Do you dread even the thought of working on or in your business? Be honest here.

When you love what you do, there’s no sense of burden or drudgery. There’s only enthusiasm, passion and joy. In fact, you’ll often feel better when you’re working than when you’re not. You’ll constantly seek to improve yourself and your business. Ideas will flow readily. It will be fun being you in your business.

Sometimes people start a business based on a product or service they believe will make them rich, but they don’t really believe in. This will eventually create a huge disconnect within a person for which even riches can’t compensate. If you sell useless, low-quality or defective goods and services and you know it, your lack of integrity will catch up to you at some point, potentially destroying your business and the professional satisfaction you once felt.

Believing in the products and services you provide is a necessary ingredient in the enjoyment of owning your own business. Not only does integrity feel good, it also draws and retains talented team members and increases the number of loyal customers you serve. Integrity increases the fun, pleasure and success you experience in running your business.

Another key ingredient in the amount of satisfaction you enjoy in running your business is your style of and ability to lead. If you don’t like to be a leader, don’t understand what one is or how to perform this responsibility in an effective way, the amount of fun you have while engaged in your business will suffer tremendously. Ineffective leadership is, undeniably, one of the major pitfalls to happiness and success in business.

The better the leader you are, the stronger your team will be. Effective leaders provide a consistently empowering example, use the best tools for hiring true talent and invest in the development of their team members. This results in greater job satisfaction, increased productivity and retention, exceptional customer service and improved sales. Becoming an exceptional leader takes time and effort. But as you do so, your business runs smoother, grows more successful and the amount of fun you experience increases exponentially.

In addition, the quality of the team you assemble to perform the day-to-day operations of your business is essential to your happiness and success. All business owners understand the unending stress and challenges poor-quality team members bring to the corporate culture. This is a situation that’s well worth avoiding at all cost.

The more qualified, better trained, happy and committed your team members are, the better it is for everyone involved. People who actually like and enjoy their work will perform at much higher levels than those who aren’t. Hiring talented individuals is truly a science, and proven strategies are available to dramatically improve your success rate.

As an internationally recognized coach and consultant, I’ve met many business owners who are financially successful, yet aren’t thriving. Financial success is only one aspect of your business. When you’re passionate about your business; when you truly love and believe in what you do;  and are an effective leader who has built a capable, happy and loyal team, greater financial rewards will follow. And, most importantly, it will be fun being you in your business.

Ask yourself: Is it fun being you in your business?

Marcus Straub owns Life is Great! Inc. in Grand Junction. His personalized coaching and consulting services help individuals, business owners, executives and companies build teams, organizations and lives that are filled with happiness and success. He is the winner of the 2011 International Coach of the Year Award, and is also the author of “Is It Fun Being You?.” He is available for free consultations regarding coaching, speaking and trainings. Reach Straub by phone at 208-3150, by e-mail at marcus@lifeisgreatcoaching.com or on the website at www.lifeisgreatcoaching.com.
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