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Marketing firm kicks off new year with new name

A Grand Junction-based marketing, advertising and business development firm has changed its name as well as updated its logo and website.
Ryan, Sawyer & Whitney is now RSW Partners.

“We are taking this opportunity to rebrand ourselves for a number of reasons,” said Tom Y. Sawyer, president of the firm. “RSW Partners shortens the syllables and sounds less like a law firm. But more importantly, we truly partner with our clients to provide more comprehensive advertising, marketing, public relations and business development solutions.”

Dan Ryan, a partner in the firm who serves as creative director, said: “RSW Partners has in-house talent that brings top-notch creative solutions to our clients, and we showcase that talent on our updated website, www.rswpartners.com. It’s an evolving site, and we encourage everyone to take a look.”

Lee Whitney serves as the other partner in the firm.

The roots of RSW Partners go back to 1990, when two companies were founded in Grand Junction: Ryan & Associates Advertising, a creative advertising agency, and L.A. Whitney & Associates, a marketing firm. The companies merged in 1998 to form Ryan, Whitney & Co.

In 2009, Ryan and Whitney began a collaborative relationship with Tom Y. Sawyer & Associates, a business consulting company providing systems and technology expertise. In July 2009, the companies formally joined forces to create Ryan, Sawyer & Whitney.

The Business Times has served as the definitive source for Grand Junction business news since 1994. The journal offers news, views and advice you can use twice each month in print with daily updates online at www.TheBusinessTimes.com
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Posted by on Jan 26 2011. Filed under Business Briefs. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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