Mesa Mall welcomes back JoAnn Fabrics and opens earlier than ever for Black Friday
Craig Hall, The Business Times:
“This year we will have two of our anchor stores open at midnight after Thanksgiving day,” says Jammie McLoed, Marketing Manager at Mesa Mall, “Both Target and Herberger’s will open at midnight, with a few of the smaller stores in the mall following suit.” And although this first ever kind of opening is more specific to the chains involved, Mcleod goes on to indicate that Macerich properties across the country are indeed seeing a trend toward midnight openings for the future. “What this really shows is an anticipation for a good Holiday season, where Mall stores feel the dollars are out there to take advantage of, as other retailers known for their midnight openings have done,” adds Mcleod.
With a prediction of national gross retail sales to grow by nearly three percent for November and December the mall is cautiously optimistic for a good Holiday season. Mesa Mall has plans to capitalize on the predicted trend with plans for the Friday after Thanksgiving that include gift card giveaways, relaxation stations, snacks and energy drinks for shoppers and free gift wrap for the throng of shoppers that are sure to enter the mall’s doors on what many consider to be the busiest day of the Holiday shopping season.
As always, Santa will arrive at the Mall in grand fashion on November 12 and the Mall welcomes back an old friend with JoAnn Fabrics’ grand re-opening of its 14,000 square foot store on November 11th that will feature its own give-aways and specials. As is tradition, Mesa Mall will help Grand Valley shoppers open their hearts as well with Holiday traditions shoppers love to see and participate in like the Salvation Army kettles and the Partners gift wrap station inside the mall.
McLeod also expects the mall’s restaurant properties to continue a fairly successful trend for the year as they benefit from feeding hungry shoppers and with their catering and gift card sales. Additionally, the Mall expects the recent addition of an American Furniture Warehouse store up the business loop from its property which will expand the regional draw for the Grand Valley. “As we experienced over the second half of the year with Cabela’s as a new anchor store, we anticipate American Furniture to provide all of the area’s retailers with an increase in traffic,” McLoed adds.
Finally, Mesa Mall provides for shoppers not quite sure what to buy for someone with a great alternative; a Mesa Mall gift card that has some unique qualities. “Our American Express gift cards come with a one-time three dollar fee and no expiration or other fees for the life of the card,” says McLeod, “It really is the perfect gift when you don’t have one.”