Ready to make the most of the mobile revolution?

We keep hearing about the mobile revolution. But what does that mean? More importantly, what does it mean to your business? 

The mobile revolution is simply that: a revolution in the way we interact, shop, search, live and grow.  This isn’t something that might or might not happen. It’s already happening — and fast. We’re a fast-moving, ever-changing society, and our mobile devices have helped us get there and continue to propel us into the future.

By one estimate, 56 percent of adults in the United States own a smartphone and spend time using social applications and searching and browsing websites. Why? Well, think about it. We cram so much into our schedules between work, social life, children and other interests. We’re constantly on the go and need the world to keep up with us.

Think about the changes the mobile revolution has prompted  — in the restaurant industry, for example. People grew tired of waiting in line to be seated, so call-ahead seating was invented. Customers call ahead, put their names in line and arrive just in time to be seated. Then came text-ahead seating, allowing customers to send a text, inquire about waiting times and add their name to the lists. Then came online reservations, which allows customers to go online to make a reservation or put their names down for seating.

We’re seldom at home just sitting in front of our computers. We need to be able to do everything we can from our desktop without being tied to a desk. But here’s where many businesses have dropped the ball. The way a website looks on a mobile device might not be mobile friendly. If making a reservation on a mobile device isn’t easy, restaurants make it harder for me to do business with them.

Is your website and non-mobile compatible website making it hard for customers to do business with you?  Quit making me move my fingers on the screen like an ice skater doing the splits. Quit making me have to scroll all the way to the side just to get your address or phone number. Quit making me have to write your phone number down, close my browser and then call you. A tap to call would be great!

By having a mobile compatible website, you’re not only allowing your customers to do business with you the way they want, but you’re also getting additional leads from qualified buyers.

Need proof? Check out these statistics:

  • 80 percent of consumers use smartphones to shop and make decisions based on their research.
  • 57 percent of consumers won’t recommend a business with a poorly designed mobile site.
  • 40 percent of consumers will go to a competitor’s site after a bad mobile experience. 
  • Mobile searches account for 46 percent of all searches.

People are searching for you. Can you be found?

You might be thinking, my website is mobile responsive, so it changes to a smaller screen. Many WordPress sites offer this.

But here’s why Google says that isn’t a good thing: It doesn’t always create a good user experience. We all know if you don’t offer a good user experience and your bounce rate is high, that can affect your rankings with the search mogul.

There are a few problems with a responsive site, the first being that sometimes the call to action isn’t where you need it to be because of where the responsive site placed it. You also should consider how and what people look for on a mobile versus a desktop site. They want information, but not your whole, 107-page website.

A mobile redirected website, not a responsive design, can be customized more easily and include its own search keywords and meta tags. The search giant loves this. 

Now you have the facts and reasons why a mobile optimized site is a must for your business in the mobile revolution. The question then arises: Are you willing to do something to talk to your customers or let competitors work some mobile magic and steal them away? 

Find out if your website is mobile compatible and join in the revolution.   

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Erika Jones is the Owner and Lead Consultant at Synergy Marketing Consultants, a Grand Junction-based marketing firm that uses a unique hybrid media strategy for helping their clients see their vision of success come to life. Learn more at www.gosynergymc.com or call Erika at 970-812-7030.
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Posted by on Sep 25 2013. Filed under Contributors. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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