Real estate professional offers assistance with recruiting

Jennifer Schroeder, an associate broker with Coldwell Banker Distinctive Properties in Grand Junction, offers assistance to human resources  professionals in recruiting and retaining employees. Schroeder helps research likely places to find applicants as well as lead tours when applicants come to the Grand Valley to interview. (Business Times photo by Phil Castle)

Jennifer Schroeder, an associate broker with Coldwell Banker Distinctive Properties in Grand Junction, offers assistance to human resources
professionals in recruiting and retaining employees. Schroeder helps research likely places to find applicants as well as lead tours when applicants come to the Grand Valley to interview. (Business Times photo by Phil Castle)

Phil Castle, The Business Times

Jennifer Schroeder believes real estate professionals offer services that not only help clients buy and sell homes, but also assist human resource professionals recruit employees.

Using websites that offer detailed demographic information, Schroeder pinpoints places with the highest concentrations of people with the required qualifications for a job.

Schroeder also leads tours of the Grand Valley for applicants who come to the area for interviews. And, yes, she can show them available homes for sale.

The goal, she said, is to help speed the process to recruit and hire employees. But she has other aspirations in mind. “This is part of my overall effort to build my business.”

Schroeder works as an associate broker for Coldwell Banker Distinctive Properties in Grand Junction. She launched her real estate career in January after working in employment staffing, manufacturing and government contracting. She also worked for a decade as business manager of a local tree trimming and removal company. She holds a bachelor’s degree in human resources from Wright State University in Ohio.

Schroeder plans to lead a presentation on how real estate professionals can help HR professionals during a June 27 meeting of the Western Colorado Human Resource Association in Grand Junction.

Schroeder said she can access real estate industry websites that offer a range of demographic information. That information normally is used in commercial real estate to determine the best places to open businesses based on who lives nearby. But the information also is useful in identifying areas inhabited by people who work in certain occupations and have achieved given educational levels.

It’s possible, she said, to break down geographic areas by zip codes and even neighborhoods with the highest concentrations of people who work in a certain industry sector, have achieved given educational levels and earn salaries within a specified range. “You can really narrow it down.”

For example, a search could identify areas with the highest concentrations of health care professionals with bachelor’s degrees or those working in manufacturing.

HR professionals can use that information to target their marketing and other recruiting efforts to areas where the most qualified applicants live, she said.

Schroeder offers additional services when applicants come to the Grand Valley to interview in leading tours of the area and answering their questions. And when applicants accept a position, she can show them homes for sale.

The Grand Valley constitutes a “hidden gem” in offering a desirable place to work and live, Schroeder said. It’s a matter of helping businesses take advantage of those attributes and recruiting employees. And if some of those employees become her clients, so much the better.

Contact Jennifer Schroeder by phone at 640-7815 or email at jennifer.schroeder@gjhomes.com.

Phil Castle is editor of the Grand Valley Business Times, a twice-monthly business journal published in Grand Junction. Castle brings to his duties nearly 30 years of experience in editorial management positions with Western Colorado newspapers. In addition, his free-lance work has appeared in a variety of publications, including the Washington Post. He holds a bachelor's degree in technical journalism from Colorado State University.
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