Three priorities for mobile strategies

Erika Jones

Erika Jones

Mobile communications technology has changed human behavior in a very short time. In fact, mobile technology has become the No. 1 platform businesses use to communicate with their customers. What makes this possible is the fact that more than 91 percent of mobile users keep their devices within reach at all times.

Applications are following close behind the growth of mobile technology, offering everything from building and home security to remote medical monitoring to pay-as-you-drive insurance.

Mobile strategies help businesses inform, engage and even create new opportunities with their partners, clients and workers. According to a study conducted by the IBM Business Value Institute, more than 90 percent of firms plan to either sustain or increase their mobile technology investments. Apart from investing in mobile technologies, though, it takes work to be a mobile leader. According to the same study, less than 50 percent of firms have well-defined mobile strategies. 

In implementing mobile strategies for your company, here are three priorities to consider:

  • Data insight transformation: Volumes of data are generated by mobile phone users on a daily basis, producing business insights that are not just valuable, but also renewable. On the path to becoming mobile leaders, firms should develop interoperable systems, share information across devices and systems and leverage application program interfaces for data sourced either through cloud services or externally.
  • Future mobile data accessibility, insights and analysis will enable businesses to interact better with clients and unlock new opportunities. Executive supply chain and inventory decision making processes in real time are eased and made less complex through interactive and transactional mobile data insights.
  • Mature mobile strategies feature data that are based on sensors and machines. When coupled with contextual data and preferences of users, businesses can make great offers to retailers, clients and other service providers in real time. With such advanced capabilities, businesses gain the power to find employees that match the demands of their clients effectively and even track shopping patterns. As a result, data and insights of mobile devices help businesses realize enhanced user experiences, and retailers find new business models and revenue streams.
  • The art of mobile design: The art of mobile design involves improved and customized user experiences, not just tailoring desktop applications for access through mobile gadgets. App developers create programs for accomplishing specific tasks, adapting them for interaction-based data presentation and defining or differentiating experiences of users through the integration of audio and touch into the apps. 
  • By comprehending the business processes to be interactive and engaging to users, the art of mobile design or development of apps should be based on user experience, functionality and design cognition in addition to being iterative and fast.
  • Security: The fact mobile strategies have evolved to become interactive and transactional makes them risky — especially if such outside parties as clients and partners are involved. It’s important to secure mobile devices, data and applications as well as the networks to which they’re linked. Enterprise and personal data should always be separated for the protection of information that’s confidential and sensitive. Guidelines and policies should be put in place to protect mobile devices and information stored or transmitted through them. Just like any other business asset, mobile devices should be managed well and workers offered mobile experiences tailored to meet their specific roles in the firm.

Becoming a mobile leader involves continual evolution to adapt to new data, designs and security threats. Businesses with the ability to use network, mobile and user generated data will more effectively compete in an increasingly fast-paced and tech-savvy global market.

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Erika Jones is the Owner and Lead Consultant at Synergy Marketing Consultants, a Grand Junction-based marketing firm that uses a unique hybrid media strategy for helping their clients see their vision of success come to life. Learn more at www.gosynergymc.com or call Erika at 970-812-7030.
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Posted by on Jun 11 2014. Filed under Contributors. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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