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Thrive or survive? Business coach to discuss the differences

Marcus Straub

In working with business owners to help them develop more prosperous ventures, Marcus Straub  sometimes discovers one reason owners don’t fare better: They don’t really like what they’re doing in the first place.

“They’re not thriving on any level. They’re just surviving,” he said.

Straub, a business and life coach who works out of Grand Junction, will discuss the differences between thriving and surviving at an upcoming presentation. He’ll also discuss how business owners and others can make their lives more enjoyable and, as a result, more successful.

Straub will deliver the keynote address at a Sept. 7 presentation hosted by the Mesa County Women’s Network (MCWN). The event is scheduled for 11:30 a.m. at Two Rivers Convention Center, 159 Main St. in Grand Junction. Admission, which includes lunch, is $12 for MCWN members and $20 for others. Tickets are available at Alpine Bank locations in Mesa County. More information is available fromwww.mcwn.org.

Following his keynote address, Straub will lead smaller breakout sessions for MCWN members at no additional charge.

Brenda Watson, a member of the MCWN who handles publicity for the group, said Straub’s presentation is part of efforts to offer different speakers and activities that educate and motivate. Watson said more than 100 women belong to the group, which helps them develop professional, socially and personally. The Sept. 7 presentation is open to the public, however, and will offer insights to women and men alike, she said.

Christy Hovland, another member of the MCWN, hired Straub as a business coach to help her with her marketing company. “It’s been a fabulous experience,” she said.

Straub has operated his Life is Great coaching and consulting business for about six years.

While he lives in Grand Junction and works with local businesses and individuals, he also works by telephone with clients across the country.

One of the differences between successful business owners and those who don’t fare as well is the level of passion they bring to their duties and the enjoyment they derive from their work, Straub said.

Those who enjoy their work tend to thrive not only financially, but also emotionally and even physically, he said.

There are others, however, who don’t experience that enthusiasm and merely survive, he said. “Fundamentally, they don’t want to go to work.”

Those people often feel liked they’re trapped by a job and continue to work to make money or fulfill the expectations of parents, spouses or others, Straub said. Their businesses and personal lives suffer as a result.

Those who don’t enjoy their work face a choice if they want to truly thrive, Straub said: They can change careers or change they way they look at their work. Alternatively, they can change the way they look at their work even as they make the transition into different careers.

Finding passion and enjoyment in work is often a matter of perspective, Straub said. For example, a garbage collector could view that job as a demeaning task picking up trash or an important service that helps keep the community clean.

It’s also important that people experience a sense of gratitude that they’re able to work in the positions they have and enjoy the opportunities which which they’ve been presented, he added.

Hovland said working with Straub has changed her attitudes about business and life and, in the process, made her workplace and clients happier.

Hovland said she now considers herself a “recovering pessimist” who no longer view challenges as obstacles that must be overcome, but as gifts.

Hovland said she knows of lots of successful business owners who work with coaches. And now that she works with a coach herself, she said she wonders why still more owners don’t do the same.

Phil Castle is editor of the Grand Valley Business Times, a twice-monthly business journal published in Grand Junction. Castle brings to his duties nearly 30 years of experience in editorial management positions with Western Colorado newspapers. In addition, his free-lance work has appeared in a variety of publications, including the Washington Post. He holds a bachelor's degree in technical journalism from Colorado State University.
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