Phil Castle, The Business Times
The parent company of two automotive dealerships plans to purchase at least $180,000 worth of gift cards for downtown Grand Junction businesses as part of a promotion to both entice customers and bolster the local economy.
“We’re excited about it. It’ll be a nice little stimulus for downtown,” said Aaron Hoffman, marketing and communications director for Downtown Grand Junction.
Hoffman says Grand West Dealerships has agreed to purchase at least $180,000 in gift cards over the course of the upcoming year for the promotion.
That total is about six times more than the $30,000 worth of what previously were gift certificates normally sold in a year, he said.
Grand West Dealerships operates Grand West Hyundai, Grand West Kia and Grand West Tractor. The company plans to mail out flyers with scratch-to-win gift cards valued at $50 to $500. Everyone who receives a flyer will receive at least a $50 gift card.
Recipients who claim their gift cards at Grand West Dealerships can use it at a total of more than 100 downtown stores and restaurants as well as on services.
Hoffman said some of the fliers were expected to go out before Thanksgiving, and the promotion will continue over the course of a year.
Hoffman said Grand West Dealerships was looking for a promotion that not only would bring in customers, but also keep money in the community. The company considered gift and check cards from national brands, but then approached Downtown Grand Junction about using downtown gift cards, he said. “They wanted to keep the money local.”
Ken Reeher, marketing manager for Grand West Dealerships, said his company is pleased to join in a partnership with Downtown Grand Junction.
“On a personal note as someone raised here, it makes me very proud that we can support local business and the economy. I find it of the utmost importance to stay local and shop local,” Reeher said.