Grand Junction Subaru hails brand recognition

Grand Junction Subaru hails the latest recognition the automotive brand has received from Kelley Blue Book.

Subaru was named best overall brand among nonluxury automakers for the third time in the past five years. Subaru received the highest average score across all ratings of nonluxury models in the 2020 Brand Image Awards program.

“We are so thankful to be able to bring Subaru to the people of Western Colorado and Eastern Utah,” said Ron Bubar, owner of Grand Junction Subaru. “The automaker continues to provide quality vehicles with top-notch safety and convenience features at an affordable price. It’s what customers are looking for.”

In addition to its recognition as best overall brand, Kelley Blue Book named Subaru its most trusted brand for a sixth consecutive year as well as its best performance brand.

Kelley Blue Book provides values, reviews and other information to help consumers research, price and shop for new and used cars. Brand Image Awards are based on the insights of more than 12,000 new vehicle shoppers who research purchases on This data is compiled for an annual study tracking consumer trends and attitudes towards new vehicles.

“Just like in sports, it’s fun to play on a winning team,” Bubar said. “Given our consistent victories in this category, it’s safe to say Subaru has built our brand’s value based on trustworthiness, and that has translated into a lot of success. We’re thrilled to be playing on this team.”

Grand Junction Subaru is located at 651 Market St. near the intersection of Market Street and 24 Road. For more information, call 241-2414 or visit