Real estate firm implements online and streaming TV advertising

Fran Stephens

Bray Real Estate based in Grand Junction has implemented digital advertising technology that includes automated online ads for new listings as well as website targeting and access to streaming television services.

Using the Adwerx Enterprise Automated Advertising Platform, digital ads for new listings will launch when a property is publicly listed and run during the first week on the market. Ads will appear on such popular websites as those for ESPN and the New York Times as well as on such social media outlets as Facebook and Instagram.

“Digital and streaming TV advertising is an important part of our strategy,” said Fran Stephens, marketing director at Bray Real Estate. “We trust Adwerx to help extend our reach during the critical first week on the market by delivering ads that automatically deploy to reach potential buyers online.”

Adwerx also boosts awareness of agents by ensuring brand ads featuring agent photos and contact information reach buyers and sellers within a geographic area. Agents access a self-service portal to target prospects with personalized commercials on streaming TV services.

For more information about Bray Real Estate, call 242-3647 or visit www.brayandco.com.