Shop local campaign becomes ongoing effort

Betsy Markey

What started out as a holiday campaign has turned into an ongoing effort to promote small businesses in Colorado.

The Colorado Office of Economic Development and International Trade announced the #ShopLocalColorado campaign will equip small business owners
as well as economic development leaders with social media content and other resources to promote a shop local message across the state.

“The pandemic’s economic interruption has really highlighted the importance of supporting and shopping our local small businesses,” said Betsy Markey, executive director of the Colorado Office of Economic Development and International Trade. 

“As a former small business owner, I know how important local participation is to business success and sustainability,” Markey said. “Shopping local helps our neighbors and our economy, and we are thrilled to continue supporting these important contributors to Colorado’s economy.”

The campaign will change each month with new content that reflects holidays and opportunities to celebrate small businesses. For February, the campaign focuses on black-owned businesses in celebration of Black History Month.

Various divisions of the Colorado Office of Economic Development and International Trade will join in the effort, including divisions involved with creative industries, film and television, outdoor recreation and tourism.

A toolkit available online at the website at offers social media copy, graphics and links to information for consumers across the state.

The more than 611,000 small businesses in Colorado constitute more than 99 percent of all businesses in the state. 

By one estimate, 70 percent of money spent with local businesses stays in the local economy — compared to 40 percent spent with non-local businesses. Local spending contributes to a cycle that supports communities.