Many business owners ask me, “Is marketing affordable?” My answer is the always the same: First off, it’s mandatory for a successful business, and when done right, it is very affordable. The problem for most business owners is that there are so many ways to market and so many people that are trying to sell […]
There has been a recent surge of businesses being advised that Facebook is the only marketing strategy your business needs. I have had conversations with quite a few businesses that have been told that a company can increase its sales by using just Facebook for its marketing. Needless to say, I was shocked. I […]
Many of us have seen them, but if you haven’t, keep looking as they are showing up everywhere! I am talking about QR Codes or Quick Response Codes. Despite being created in 1994, QR Codes have not been popular in America, mainly because our cell phones lacked the capability to read them. It wasn’t […]
All businesses people have heard the term, “Know Your Target Market.” But do they really understand how to find out who their target market is? This is an essential step in successful advertising. Many businesses say everyone needs my product or service when I first meet […]
Forward thinking marketing companies use this term as more than just buzzwords. They really have meaning, and a philosophy. Hybrid media is the strategic use of traditional and new media to communicate your message in a more effective way. For example; your company may have a great Facebook page that […]
The vast majority of business owners know that they can’t just start marketing something and hope that it works. As I have told many of my clients before – and it is worth repeating – no good strategy ever includes the words “hope and pray”. Simply put, don’t do anything that you can’t measure. Some […]