Beer exec on tap for E Day address

Pete Coors
Pete Coors

Phil Castle, The Business Times

A member of a family that for 140 years has operated what’s become an iconic Colorado business will share his experiences and advice at annual event celebrating entrepreneurship.

Pete Coors, an executive with Molson Coors and MillerCoors, will deliver the keynote address at the Colorado Mesa University Entrepreneurship Day April 3 in Grand Junction and Montrose.

The Entrepreneurship Day luncheon and reception serve as benefit events in raising money for scholarships for business students at CMU. In Grand Junction, the event also includes a series of free presentations on various business topics as well as a student competition to develop ideas for new products and services.

“We’re excited. We think it’s going to be a really good one,” said Peggy Lamm, director of development at CMU.

Coors will join a growing list of prominent business executives who’ve appeared at Entrepreneurship Day, including the founder of North Face and co-founder of Ben & Jerry’s.

Coors will be able to discuss how to take a long-term business operation to the next level in a competitive market through new products as well as strategic mergers, Lamm said. He’ll also share some of the practical business advice he’s learned along the way. “He’s just a smart, common-sense, good guy,” she said.

Coors serves as vice chairman of Coors Molson Brewing Co. and chairman of MillerCoors. He previously served in a number of other positions at the company, including chairman of Coors Brewing Co. and chairman of Adolph Coors Co. He’s the great-grandson of Adolph Coors, who founded the company in 1873.

Pete Coors also is involved in a variety of philanthropic foundations, civic organizations and conservation groups. Coors was a Republican candidate for the U.S. Senate in 2004.

In addition to the keynote luncheon on the CMU campus in Grand Junction, Entrepreneurship Day will include a series of free business presentations set for 8 to 11 a.m. in the Academic Classroom Building.

Area speakers will cover such topics as managed innovation in the financial services industry and loss prevention. “It’s a real amazing array,” Lamm said.

A contest will challenge students to develop ideas for new products and services. The top three finalists will pitch their plans during brief presentations at the luncheon and vie for cash prizes that can be used as seed money to help fund their ventures.

Entrepreneurship Day offers an educational opportunity not only to business owners and managers, but also students, Lamm said. Students learn how classroom instruction applies to the marketplace and interact with entrepreneurs. “It’s a cool thing for our students.”

For your information: Entrepreneurship Day events are set for April 3 in Grand Junction and Montrose. In Grand Junction, a luncheon is set for noon at the Colorado Mesa University Center near 12th and Elm streets. Tickets sell for $50 each or $500 for a table sponsorship for eight people and two sponsored CMU students. Tickets for CMU students sell for $20. General admission tickets that include the keynote address, but not lunch, sell for $10. For tickets or more information, call 248-1928 or log on to the website at In Montrose, a reception and keynote address are set for 4 p.m. at the Montrose Pavilion, 1800 Pavilion Drive. Tickets sell for $25. For tickets or more information, call 249-7009 or visit the CMU campus at 234 S. Cascade Ave.