Entrepreneurs put their spin on new family fun center

Jon Labrum

Phil Castle, The Business Times

Jon Labrum recalls fond memories of time spent with friends roller skating and bowling — not only as a child, but also an adult.

It’s the same kind of memories Labrum hopes to create at a new family entertainment center in Grand Junction with which he’s involved. In fact, Labrum expects to have some fun himself along with his business partners once Spin City opens in September. “I think we’ll all enjoy using the facility.”

Spin City is the latest venture for Labrum, a 29-year-old serial entrepreneur who operates the ProVelocity information technology firm and two Jimmy John’s restaurant franchises in the Grand Valley.

Labrum said he joined with three friends in purchasing a 48,000 square-foot building previously occupied by GJ Scores and renovating what had been a large bowling alley and entertainment center.

The ownership group also includes Trevor Taylor,  a Grand Valley man who’s run businesses in the construction and energy services sectors.

Spin City is expected to open in September, although an exact date hasn’t yet been scheduled, Labrum said.

Hiring soon will begin to fill what he anticipates will be a total of 60 full- and part-time positions.

Labrum said the idea for Spin City evolved from a desire to re-open a facility the four friends enjoyed and provide family activities in a safe environment. “We wanted to bring it back alive.”

Spin City will be different from GJ Scores, though, in offering different attractions, Labrum said.

For starters, a full-sized roller skating rink will replace a large portion of the building formerly used for bowling lanes. Skates will be available to rent or purchase, and lessons also will be offered. A separate skating area will be set up for young children learning how to skate.

The roller skating rink will be the only one of its kind between Denver and Salt Lake City, Labrum said.

Spin City also will include a 3,000 square-foot laser tag arena with multiple levels. A team of theme park-type designers is building the facility, he said.

Six new bowling lanes have been installed, and the center also will include an arcade and restaurant.

Spin City will host birthday and Christmas parties and other events as well as partner with local organizations in offering activities, Labrum said. “We’re really excited about working with the community.”

Labrum said he expects Spin City to fare well against the two bowling alleys and another family fun center operating in Grand Junction by providing different experiences.

And he hopes those experiences will be memorable — especially for those who enjoy going to a roller skating rink. “It’s a really fun place to go with friends and family.”


Spin City is expected to open in September at 637 24 1/2 Road in Grand Junction. For additional information, visit the website located at www.spincitygj.com.