July gain ends slide in lodging tax collections

Lodging tax collections in Grand Junction have increased on a year-over-year basis for the first time in seven months, although year-to-date collections continue to lag behind 2012.

According to the Grand Junction Visitor & Convention Bureau report for July, $140,567 in lodging taxes were collected. That total was not only the largest so far this year, but 2.7 percent higher than was reported for July 2012.

The gain reverses a downward trend stretching back to the report for December. Prior to that, collections had increased for 16 consecutive months.

For reports covering the first seven months of 2013, a total of $636,355 in lodging taxes were collected. That’s a 3 percent decline from a similar span in 2012.

Since lodging tax reports lag a month behind collections, the July report reflects hotel and motel stays in June. Reports for the first seven months, reflect lodging business between December and June.

The VCB also reported increases in visits to its website as well as the Grand Junction Visitor Center during July.

A total of 41,666 unique visits to www.visitgrandjunction.com were reported, an gain of nearly 39 percent over July 2012. That brought the number of year-to-date website visits to 202,664, a more than 26 percent increase over 2012.

A total of 2,533 visitors were counted at the visitor center, almost 8 percent more than July 2012. Through the first seven months of 2013, 9,207 visitors were counted at the center, a 13.6 percent decline from the same span last year.