Phil Castle, The Business Times
Matthew Breman has worked with a variety of companies in marketing a range of products.
But the process is similar in identifying the right audiences and offering them the appropriate information. It’s a matter, he said, of telling compelling stories.
Breman believes he has an especially compelling story to tell in his new role as vice president of marketing at ProStar. The Grand Junction company provides software to locate, map and manage pipelines and other underground infrastructure.
Breman said he’s excited about the products as well as a team intent on achieving success. “It’s an amazing place to work.”
In addition, Breman views his job as another part of an effort that also includes his involvement with business, philanthropic and government organizations to promote the Grand Valley.
Breman joined ProStar at the beginning of July. But he said he’s worked with Page Tucker, president and chief executive officer of the company, for nearly a decade through Cranium 360, Breman’s marketing firm in Grand Junction.
Tucker said Breman adds to the executive team at ProStar a talented resource to lead sales and marketing efforts. “Matthew’s qualifications are nothing short of impressive, and I have no doubt that he will have an immediate impact and add tremendous value.”
Breman said he brings a systematic and structured approach to marketing and communications. That includes identifying the various audiences and information they need, then communicating with them in a way that adds value. Those audiences include end-users, but also project and safety managers as well as ProStar employees and investors.
Breman said he also plans to develop a calendar to time communications with quarterly reports, product updates and other events.
The marketing process is a bit different than others with which Breman said he’s been involved because ProStar has developed unique products and the technology evolves rapidly. “We’re leading the market. You have to create your own path.”
ProStar supplies precision mapping software that captures the location, type and condition of pipelines, utilities and other underground infrastructure. That information can be used for a variety of purposes in range of industries, among them construction, energy development, engineering and surveying.
ProStar recently announced a collaboration with Trimble, a California-based company that supplies positioning software and equipment. Trimble technology will be integrated with the ProStar PointMan application running on smartphones and tablets using Trimble Global Navigation Satellite System receivers.
Breman said ProStar has grown rapidly, and the company is well-positioned to continue growing. “It’s a success story locally.”
Breman’s own story includes a total of more than 15 years of work with the Nickelodeon television network and Walt Disney World Resort in Florida. He was involved in the production of more than 2,500 episodes for broadcast on television as well as internal and external marketing campaigns and product and retail store development for Nickelodeon. At Disney, he helped establish an internal communications design agency.
In 2005, he launched Cranium 360 and relocated the full-service marketing firm and his family to the Grand Valley. He expects to continue operating the firm on a limited basis, working with a few select clients.
In addition to his work, Breman has been involved in business, philanthropic and government organizations. He served as chairman of the Grand Junction Area Chamber of Commerce board of directors and also serves on the Grand Junction Economic Partnership board of directors. He served as president of the United Way of Mesa County board of directors. In April, he was elected to the Fruita City Council.
Breman said he’s been impressed by the ways in which the Grand Valley has grown over the past 15 years. “The transformation has been awesome.”
But he said he’s even more excited about the potential for additional growth as more people discover the amenities and outdoor recreation the Grand Valley offers combined with a lower cost of living than big cities.
Breman said he wants to continue to play a role in promoting the valley — and his new job with ProStar fits well with that endeavor. “I love this valley. It’s been nothing but welcoming to me and my family.”