Phil Castle, The Business Times

Chad Dare hopes to double sales at Watermark Spas & Pools this year. He expects a different location with a larger showroom to help in meeting that goal.

Watermark Spas & Pools opened in Unit 1 of the Frontier Plaza located at 2460 Patterson Road in Grand Junction.

Dare, who joined with Darrin Case to buy the business in October, said the new location affords better visibility and access. 

At 3,000 square feet, the new location is twice the size of the old location and houses one of the largest showrooms of its kind between Denver and Salt Lake City, Dare said.

The showroom includes an operational spa, and customers are encouraged to come in for a test soak to try before they buy.

One thing hasn’t changed, he said. Watermark Spas still sells Bullfrog spas. “We carry the best spa on the market.”

Bullfrog spas offer a number of advantages, he said.

They feature a simple plumbing design with only a few large hoses rather than a tangle of smaller hoses connected to individual jets. That makes Bullfrog spas more efficient in heating water faster and maintaining that temperature. Moreover, the spas require less electricity and are therefore less costly to operate.

The simplified plumbing connects to interchangeable seat-back units that enable customers to personalize the massage and therapy jets they prefer. The interchangeable units also enable customers to install different kinds of jets in different seating positions as well as move the units from position to position.

Dare said he also likes that Bullfrog spas are manufactured in Utah.

In addition to spas and accessories, Watermark sells and installs various types of residential swimming pools depending on what customers prefer and the types of soils found on their properties.

The company also provides site planning and design and landscaping services in offering customers a sort of one-stop-shop for their outdoor living needs, he said.

Dare and Case operate Dare-Case Contracting and bring to Watermark Spa & Pools their experience in residential and commercial construction.

Dare said sales at Watermark have been brisk. “It’s been really busy.”

The COVID-19 pandemic bolstered sales to customers who wanted to add to the amenities they could enjoy in their backyards. Demand also has increased along with the number of people relocating to the Grand Valley.

Dare said he’s hopeful sales will continue to increase — to double this year, in fact. The new location with its larger showroom should help, he said.

For more information about Watermark Spas & Pools, call 241-4133 or visit www.watermarkspas.com.