This holiday season, consider “shopping small”

Stanley Nakano
Stanley Nakano

The U.S. Small Business Administration celebrates small businesses on a daily basis. When small businesses do well, the communities in which they’re located do, too.

As part of an annual tradition, I encourage you to join millions of Americans and “shop small” on Small Business Saturday on Nov. 28.

Coming on the heels of Black Friday, the day after Thanksgiving that’s become the official start of the holiday shopping season, Small Business Saturday offers a way in which shoppers can support small businesses — the same businesses that generate two of every three net new jobs and deliver essential goods and services all year long. Last year, an estimated 88 million consumers participated in Small Business Saturday. Nearly 80 percent of consumers said Small Business Saturday inspired them to “shop small” through the year. Almost 70 percent of consumers said the main reason they support small businesses is because of the contributions those businesses make to the community.

You can do your part with these five simple steps:

If you’re a business owner, make sure you’re ready for the important holiday shopping season by checking out the helpful advice at

If you’re a customer, commit to making at least one purchase from a locally owned small business retailer. Get to know the owner and make your gift more meaningful by sharing their story as part of what you give your loved ones.

Enjoy the experience. Travel outside your comfort zone and away from your computer screen to experience a different shopping district and different stores.

Take part in Small Business Saturday on social media, using the hashtag #SmallBizSat to amplify your support. If you find a great small business retailer with unique products, detail your discoveries on Twitter or Facebook so others can enjoy it, too.

When you open your gifts, discuss which one came from the most distinctive and creative stores. Such conversations can spark great debates over eggnog and other holiday drinks.

I know I’ll be shopping small with my friends and family on Small Business Saturday. I encourage others to do the same. And remember: “Shop small” refers to whom you buy from, not how much you buy.