Wineries to compete in Twitter taste-off

Western Colorado wineries will be among those pouring their vintages at what’s billed as a Twitter taste-off.

The event is planned for the DrinkLocalWine conference set for April 28 at Metropolitan State College in Denver. The Colorado Wine Industry Development Board will present the conference to showcase the wine industry in the state.

Tickets for the taste-off sell for $35 each and include a souvenir glass. Tickets for the entire conference, including the taste-off, sell for $65. Tickets are available online from the Web site at www.drinklocalwine.com.

At the Normacorc Colorado Twitter Taste-off, 23 wineries and one meadery each will pour two wines. Participants, including invited media representatives and consumers, will tweet about what they taste. Comments will be posted on projection screens. Twitter followers around the world will follow the conversation between 2 and 5 p.m. by using the hashtags #drinklocal, #colwine and #Normacorc.

Awards will be presented for the best red wine, best white wine, favorite media wine and a people’s choice wine selected by participating consumers. Normacorc also will present an award for the best tweet or series of tweets.

Over the past three years, the Twitter taste-off has generated nearly 10 million tweets. The goal for this year’s event is 8 million Twitter impressions.

“By supporting the Nomacorc-Colorado Twitter Taste-off, we will encourage others to share their experiences online and educate potential consumers within the wine community,” said Jeff Slater, director of global marketing for Nomacorc, a wine closure manufacturer.

The DrinkLocalWine conference also will include three seminars and a blind tasting challenge.

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Posted by on Apr 11 2012. Filed under Business Briefs. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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