The City of Fruita is among the latest recipients of funding for tourism-related projects that enhance the experiences of visitors to Colorado.

Fruita received a $20,000 tourism management grant from the Colorado Tourism Office, a division of the Colorado Office of Economic Development and International Trade.

Fruita plans to use the funding to construct 3 miles of beginner-level, single-track bicycle trails at the North Fruita Desert Specialized Recreation Area. The trails are designed to increase access while also dispersing visitors.

Fifteen grants worth a total of nearly $300,000 were awarded. The grants require matching funds of $1 for every $4 in grants.

“These grants provide much-needed support to industry partners in every corner of Colorado and point to a bright future for the state’s tourism industry,” said Jeff Kraft, deputy director of the Colorado Office of Economic Development and International Trade.

Tim Wolfe, director of the Colorado Tourism Office, said demand for the grants in turn points to demand for support for tourism management. 

“The innovations and strategies proposed demonstrate how Colorado’s tourism industry continues to evolve in the wake of the pandemic,” Wolfe said. “We’re committed to partnering with industry leaders and communities to advance the management of tourism that protects and preserves what makes Colorado special.”