Manage change to not only survive, but also thrive

Kelly Murphy

“Change is the only constant in life. One’s ability to adapt to those changes will determine your success in life.” — Benjamin Franklin

In today’s challenging business landscape, change is not just inevitable. It’s constant. Whether driven by global issues, market shifts or internal restructuring, businesses must adapt or risk becoming obsolete. Change management is the art and science of guiding your workforce through these transitions.

Let’s take a deeper dive into managing change. If you’re prepared, you’ll lead your organization more  effectively when the time comes.

While some employees might welcome changes to address problems or promote opportunities, most individuals find workplace changes confusing, stressful and consuming. Change is met with resistance because it disrupts routines, introduces uncertainty and can be met with skepticism. The unknown is scary, even when changes promise to improve systems or processes.

By implementing a structured approach to change, businesses mitigate resistance, minimize disruptions and increase the likelihood of successful outcomes. To succeed in change management, managers must “walk the talk” in providing employees with a healthy work environment and ongoing support throughout the process. 

Building relationships prior to change doesn’t hurt, either. Company culture affects how employees respond to changes. If employees trust leaders to be transparent, communicate often and have their best interests in mind, they’ll follow with less resistance when change is unavoidable or is in the best interests of the company.

Businesses often find changes necessary when looking at processes, systems and work flows.

To ensure a smooth transition, try the following action items:

Are changes necessary? Identify the problem or opportunity that prompts the consideration for change. Is there a specific problem you’re trying to address, or are you looking to seize a new opportunity? Be as specific as possible in articulating what needs to change. Analyze strengths, weaknesses, opportunities and threats. Include key employees in the process to tap their insights.

Analyze what changes are necessary. Compare actual performance with desired performance to identify problems and opportunities. Where do you want to be?  How do you get there?

Determine the effects of changes. Examine what or who changes affect, including employees, customers, stakeholders and communities. Discuss how each group will receive changes. Determine how to mitigate negativity or fear of changes.

Develop the elements of the message. What’s the best way to address the pros and the cons of changes to each group? How will it be communicated and from who? How will feedback be received and managed?  Give stakeholders the chance to ask questions and discuss concerns. Communicate with employees throughout the transition process to ensure they’re well-informed and supported.

Prepare for changes. Determine who needs training to implement changes and how that training will be delivered. Share information as soon as you can. Discuss with employees why changes are occurring and what the expectations are for the changes — improved work environment, equipment, operations or other opportunities.

Recognize achievements accomplished under the old systems or operations. It’s important for employees to feel their hard work is still appreciated and isn’t overlooked by new systems or procedures.

Explain when changes will occur. If possible, provide employees with a timeline for when changes will take place and how long it will take for the company to prepare for them.

Implement changes in stages. If there are various phases to changes, implement them over time. This allows employees more time to grasp new concepts and ask questions. Don’t forget to celebrate the wins in the process and not only focus on challenges.

Measure success. Review the original goal and determine if the problem was resolved or the opportunity realized. Did you achieve the desired outcome?  Are those outcomes sustainable? Then, continue to monitor.

Although changes constitute an inevitable part of business, how organizations manage change can make the difference between success and failure. Guided by clear principles and effective strategies, change management can help businesses not only survive, but also thrive in a challenging landscape.