Elizabeth Fogarty, director of Visit Grand Junction, joined in an event showcasing the latest innovations in tourism and travel.

Fogarty appeared at 24 Hours of Travel Innovations to discuss the use of data to support destination management strategies.Visit Grand Junction was the only Colorado destination management organization featured in the 24 Hours of Travel Innovation.

“Visit Grand Junction’s marketing strategies are guided by destination management principles to preserve, protect and enhance the destination for future generations,” Fogarty said. “We see Grand Junction not just as a beautiful destination, but a valuable partner we are privileged to protect. We strive to achieve the rare balance between achieving success and being good stewards of the destination.”

“Visit Grand Junction is excited to be a part of the 24 Hours of Travel Innovation,” she added. “It represents the success of our community’s vision and its involvement in developing the brand in a responsible and sustainable way. Destination management is the foundation upon which we have built the brand. This ensures we enhance the quality of life for residents while delivering exceptional experiences for guests.”

A department of the City of Grand Junction, Visit Grand Junction deploys marketing targeted to potential visitors outside the area to promote travel and tourism to Grand Junction. Visitor spending accounts for a third of the city’s sales tax revenue. The department is funded by proceeds from a city lodging tax. For more information, VisitGrandJunction.com.