Luis Benitez, a globally recognized leader in the outdoor recreation industry and public policy, will deliver the keynote address at the 2025 Western Colorado Economic Summit Presented by FCI Constructors, happening April 24 at Colorado Mesa University.

Benitez’s career has spanned the world’s highest peaks, both literally and figuratively, the Grand Junction Economic Partnership said in a news release. As a former mountaineering guide, he led more than 30 expeditions to the tallest mountains on every continent, including Mount Everest. His transition from guiding to advocacy has positioned him as a driving force within the outdoor industry.

“In today’s current environment, it’s important to understand how the outdoor recreation industry not only drives economic health of communities, but can also serve a clear and guiding voice for mental and physical health,” Benitez said.

In addition to his inspiring tales of Everest expeditions and overcoming adversity, Benitez will discuss leadership, resilience, economic development and the role of the outdoor industry in community prosperity.

Benitez is the author of “Higher Ground: How the Outdoor Recreation Industry Can Save the World.” The book explores the economic significance of public lands, the role of outdoor recreation in community prosperity and the industry’s growing influence in policy and business development.

“The passion that led Luis to climb his first mountain continues to guide him to this day,” U.S. Sen. John Hickenlooper (D-Colo.) said. “He has been a true servant-leader, and this book is a remarkable look at how one life, and by extension almost any life, can affect great change.”

In 2015, Benitez was appointed director of the Colorado Outdoor Recreation Industry Office by then Colorado Gov. Hickenlooper, a significant step in what many see as a political career leading to the Colorado governor’s office and beyond.

In 2019, Benitez became the vice president of global affairs for VF Corp, a Fortune 500 company that represents brands including The North Face, Smartwool and Timberland. Benitez previously served as the chief impact officer for the Trust for Public Lands, a nonprofit organization that works across sectors to ensure everyone will have access to the outdoors for generations to come. And today, he serves as the vice president for global government affairs at Lululemon.

Sponsored tables and general admission tickets are on sale. To reserve your seats or learn more about the event, please visit 

www.gjep.org/wces.