The Colorado National Monument Association announced Ashley Ojala is its new executive director. She joined the organization in July.

Ojala has a background in outdoor recreation, tourism and nonprofit marketing, the CNMA said in an Aug. 29 news release.

“Ashley’s energy, vision and commitment to our community make her a perfect fit to lead CNMA into its next chapter,” Interim Board Chair Sue Conry said. “Her enthusiasm for both the monument and the people who care about it is inspiring.”

Ojala said she is honored to lead CNMA’s team in supporting, protecting and celebrating Colorado National Monument.

“I’m especially passionate about fostering partnerships, enhancing visitor experiences and serving the local communities that make this backyard monument extraordinary,” she said.

The Colorado National Monument Association is a nonprofit partner to Colorado National Monument, providing funding for educational programs, scientific research, visitor services and conservation initiatives. Learn more at coloradonma.org.