Advisor appointed to national financial literacy committee

Matthew Rosenberg
Matthew Rosenberg

A certified public accountant who runs a financial services firm based in Grand Junction has been appointed to a national committee formed to advance financial literacy in the United States.

Matt Rosenberg, president of RoseCap Financial Advisors, was selected by the American Institute of CPAs to serve on the National CPA Financial Literacy Commission.

The mission of the commission is to involve CPAs in promoting financial literacy and participating in personal finance education programs as well as recommend ways for state CPA societies, accounting firms and individual accountants to partner with organizations promoting financial literacy.

“Historically, the investment advisory profession has involved brokers selling high-commission products such as mutual funds, annuities and life insurance to clients at an informational disadvantage. Thankfully, that knowledge gap has narrowed as clients better understand fiduciary duties, and the conflicts of interest are more transparent in the advisory industry. However, just acting as a fiduciary isn’t enough,” Rosenberg said.

“To add value for a client, an advisor should have the expertise to provide comprehensive financial advice. This includes taxes and tax planning. For this reason, CPAs have a unique skill set that distinguishes them from other advisors when it comes to adding value for investment clients,” Rosenberg said. “As part of the commission, I hope to bring awareness to investors about the advantages of a financial advisor having the tax and accounting background that is critical to providing comprehensive financial advice.”

Rosenberg was recognized last year for his professional and community work. The American Institute of CPAs presented Rosenberg with its Outstanding Young CPA Award and Personal Financial Planning Standing Ovation Award. The Outstanding Young CPA Award honors a CPA who demonstrates commitment not only to the accounting profession, but also community service. The Standing Ovation Award recognizes CPAs who demonstrate achievement in personal financial planning.

Rosenberg also works as a professor at Colorado Mesa University in Grand Junction.

RoseCap Financial Advisor offers financial, retirement and tax planning services as well as portfolio management and tax preparation. For more information, visit the website at