Allegiant has introduced a loyalty program offering travelers a chance to earn and redeem points for flights, lodging and rental cars.

The company plans to launch Allways Rewards in conjunction with a sweepstakes starting Sept. 3. One grand prize winner will receive a year of concert tickets, two tickets to eight Las Vegas Raiders home games and vouchers for travel to Las Vegas or any other destination Allegiant serves. Those who enroll in the program by Sept. 13 will be automatically entered.

“We designed Allways Rewards specifically to have an immediate personal impact for our customers. It was truly inspired by the best innovative technology and retail programs that make earning, tracking and using rewards incredibly easy,” said Scott DeAngelo, executive vice president and chief marketing officer of Allegiant. “It’s a generational departure from traditional miles-based airline loyalty, which exclusively addresses high-mileage business travelers with long layovers in airport lounges.”

Members receive one point for every dollar spent at Allegiant.com and two points per $1 for spending over $500 excluding taxes and fees.

Points are available for use 72 hours after travel on Allegiant and redeemed at one cent per point. There are no blackout dates,  usage fees or minimum requirements for redemption. Points have no expiration for members who purchase travel with Allegiant within 24 months. Another benefit to be added later this year will offer members a 5 percent discount on all airfare purchased at Allegiant.com as well as other promotions and discounts.

Based in Las Vegas, Allegiant operates an integrated travel company that includes an airline connecting small- and medium-size cities to vacation destinations. That service includes routes between Grand Junction and Las Vegas, California and Arizona. For more information, visit the website at www.allegiantair.com.