Bike firm joins in effort to bring more companies to Grand Valley

A Grand Junction company has joined in efforts to bring bicycle companies to the Grand Valley.

Mountain Racing Products joined with the Fruita mayor and city manager in hosting an event for businesses and media at Eurobike, a trade show for the bicycle industry held in Friedrichshafen, Germany.

The Grand Valley offers a biking mecca and, in turn, a good location for bicycle companies, said Noah Sears, brand manager for Mountain Racing Products, a bicycle components manufacturer.

“I’m proud to call Fruita my home for over a decade. Not only are the local trails prime testing grounds for our products. They are equally enjoyed by our staff and visiting partners. It is truly a great place to work and live,” Sears said.

Fruita tops a list Colorado adventure towns and also ranks among the 20 coolest outdoor towns in a separate list. The area includes hundreds of miles of mountain biking trails through a variety of terrain. The nearby Colorado National Monument offers road cycling with views of the redrock canyons.

The Grand Valley also offers of mild climate for year-round riding with an average of more than 245 days of sunshine a year.

The City of Fruita has set aside nearly 70 acres of land between its downtown district and the Kokopelli trailhead for business development. The property includes lakefront lots as well as railroad and interstate highway access. Lots come with streets, sidewalks and utilities installed. Build-to-suit lease and purchase options with incentives are available.

The city is designing and constructing paved and soft-surface trails connecting the business park to mountain bike trails.

Mountain Racing Products makes a variety of bicycle components the company markets under different brands.

The company recently joined the Outdoor Recreation Coalition of the Grand Valley, a group of businesses and organizations promoting the local outdoor recreation industry.

By one estimate, outdoor recreation businesses and tourism contribute more than $300 million annually to the Mesa County economy and account for more than 2,000 jobs. Statewide, the outdoor recreation industry employs more than 350,000 people and generates $994 million a year in state and local taxes.

Tim Fry, president of Mountain Racing Products, told Colorado Gov. John Hickenlooper during a meeting in the Grand Valley earlier this year, outdoor recreation helps the business in many ways.

“We focus on leveraging the abundant outdoor recreation for product development, talent recruitment and telling our company story,” Fry said.