Kelly Sloan, The Business Times
A series of videos broadcast on C-SPAN will showcase the history and some of the historical figures of the Grand Valley to a national audience of the cable television channel.
Charter Communications hosted a premier at the Dinosaur Journey museum in Fruita showing three of the videos produced as part of the C-Span Cities Tour
One video focuses on the life of Dalton Trumbo, the controversial novelist, screenwriter and playwright. A second video focuses on Wayne Aspinall and the legacy of the U.S. senator from Colorado as it relates to water. A third video features retired archaeologist Sally Crum discussing her book “People of the Red Earth — American Indians of Colorado.” The third video will be shown “Book TV” on C-SPAN 2.
Wendy Moser, senior manager of government relations with Charter, was on hand for the premier and described the role of her company in the series. “Charter, as a production company, helped coordinate the programming, arrange for C-SPAN to be on site, and then sponsoring this premier and helping to source or fund the project,” Moser said.
Coordinating this project was important to Charter, Moser said. “All of our communities are important to Charter. Even though we are a private company, we only exist because of our customers and subscribers. And in order to best serve your customers, it’s really important to understand what is important to them and be a part of the community. And this is part of Charter’s efforts to be a part of this community,” she said.
Moser said Grand Junction constitutes Charter’s largest customer base in Colorado. “We serve a lot of the rural territories in Colorado, in a ring from Grand Junction to Durango to Lamar and up to Sterling and Fort Morgan, all areas more rural than the Front Range. Within that footprint we are trying to be part of the community so that we can understand what our customers need and want. Events like this give us the perfect opportunity to connect,” she said.
“Grand Junction is important in that it’s a major metropolitan area on the West Slope. It’s on the interstate highway system. It’s a key part of Colorado in general. We have a large employee base here. We have a large subscriber base here, and we’re very interested in helping Grand Junction grow and develop as a community,” Moser added.
Peter Booth, executive director of the Museum of Western Colorado of which Dinosaur Journey is a part, said the effort is important to the museum as well.
“The museum really survives on strong partnerships throughout the community, and Charter has taken an active hand in reaching out and establishing a partnership and really going somewhere with that,” Booth said. “The ability for Charter to get C-SPAN to come and give us national attention and also their support of the museum through sponsorships and other programs really allows the museum to move forward.”
“The museum really needs that kind of support. It can’t survive solely on admissions at the door. The only way we can grow is through partnerships such as this,” Booth added. “So having an entity, such as Charter, who has actively reached into the community to build these cooperations is vital for the museum, as it is for any non-profit.”
Moser said the museum isn’t just about Western Colorado. “It is about history, including worldwide history, and it attracts people nationwide and worldwide in terms of having a first class, state of the art paleontology lab and research into our history.”
“What C-SPAN does is exposes this area’s history and roots to a national and international audience, and that will absolutely draw people here,” she added.