Case study details how trucking firm reduced turnover

A trucking company with operations in Grand Junction reduced turnover by nearly a third, according to a case study conducted by a company that helps motor carriers retain staff.

Brady Trucking lowered turnover 31 percent while increasing its driver count 40 percent in 2018, according to Stay Metrics, which partnered with the company.

“We recognize that retention is the key when it comes to our future growth,” said Chuck Johnson, president and chief executive officer of Brady Trucking.

Based in Utah, Brady Trucking operates 350 trucks and a fleet of specialized trailers located at facilities throughout the Rocky Mountain region. The company works with some of the largest oil field services providers in the world.

“Brady Trucking is well on its way to meeting its ambitious goal of running 500 trucks by the end of 2020, and Stay Metrics is proud to be a partner on this journey,” said Tim Hindes, co-founder and CEO of Stay Metrics. “We’re thrilled to share Brady Trucking’s success with the industry at large. The story shows how a management ream committed to retention can make a big difference in a short period of time with the right data.”

According to the case study, Stay Metrics surveys were a key component of reducing turnover for Brady Trucking.

The surveys asked new drivers at key points to assess whether or not their expectations were being met. Survey results found some drivers expected to earn certain levels of pay before they were fully oriented and trained. Drivers were asked to fill out expectations worksheets and given an immediate response that showed what was required to achieve those expectations. The process reassured drivers their expectations would soon be met.

A Stay Metrics rewards program enabled drivers to redeem points for completing training, attending safety meetings and meeting other objectives. Managers also presented applause awards to drivers for exceptional performance.