Cash mob supports Fruita businesses

The staff at a Fruita business has formed what they’re calling a cash mob to support local businesses during the holidays.

“You’ve probably heard of a dancing mob or singing mob. Well, that’s definitely not my thing. But a cash mob sounded like a really great idea for our town in Fruita, especially during these times that everyone is going through right now,” said Shelly Smith, president of  Town & Country Finance

Smith said what started out as a Christmas bonus for her employees turned into a team-building activity as well as a way to support local businesses. Each week through Christmas, they will select a Fruita business to support by purchasing items at that business. They’ve shopped at the Cowboy Mercantile, Happy Trails Colorado and Skip’s Farm to Market.

Smith contacted the Fruita Area Chamber of Commerce to inform the group about the efforts and challenge other businesses to do the same thing.

Kayla Brown, executive director of the Fruita chamber, praised the effort. “Our local and small businesses truly are the heartbeat of our community. It’s humbling to watch our members help lead the efforts in supporting our local businesses during such unpredictable times.”