City adds amphitheater to venue management deal

Greg Caton
Greg Caton

The City of Grand Junction has extended its agreement with a company managing two venues to also book entertainment at an amphitheater set to open in July.

Pinnacol Venue Services will not only oversee Two Rivers Convention Center and the Avalon Theater, but also book live, ticketed events for Las Colonias Amphitheater under the three-year agreement.

“We have such an opportunity before us here to benefit from the deep experience and industry connection that Pinnacle brings to this relationship,” said Grand Junction City Manager Greg Caton. “They are doing an outstanding job managing Two Rivers and the Avalon, so it was a natural decision for us to extend the agreement to the amphitheater as well. We look forward to seeing even more great things happen down at Las Colonias.”   

Maria Rainsdon, general manager of the convention center and theater for Pinnacle Venue Services, said she’s excited about the additional opportunities the amphitheater affords. “Being able to present three diverse venue possibilities to tours and promoters will open the door to many more entertainment options.”

Pinnacol Venue Services will work with the Grand Junction Parks and Recreation Department to book events for the amphitheater. While the company will focus on national touring events, the department will focus on community based events.

The city contracted with Pinnacle Venue Services in January to manage the convention center and theater. Caton said at that time the arrangement not only takes advantage of the experience and systems the firm offers in maintaining facilities and bringing events to Grand Junction, but also caps city expenditures on Two Rivers and the Avalon at a total of $225,000 a year.

Pinnacle Venue Services operates offices in San Antonio and Virginia Beach, Va. and offers a range of services related to venue management, including assessments, events programming and security. The company manages the Seminole Theatre and Watsco Center at the University of Miami in Florida as well as the Kovalchick Complex at Indiana University of Pennsylvania. The company also provides booking services for the AT&T Performing Arts Center in Dallas and Bob Carpenter Center at the University of Delaware.