City official: Venue management arrangement working well

Greg Caton
Greg Caton

Six months into a contract to manage events and entertainment facilities in Grand Junction, Pinnacle Venue Services has increased sales and net revenues as well as created new events and protocols, the city announced.

“We are extremely pleased with the progress we have been seeing with Pinnacle. They have exhibited creativity and good business sense and have really brought some great industry knowledge to bear,” Grand Junction City Manager Greg Caton stated in a news release. “Things are definitely moving in the direction we anticipated, and we are optimistic that we will continue to see improvement.”

In February, the Grand Junction City Council approved a contract with Pinnacle Venue Services to manage Two Rivers Convention Center and the Avalon Theater. The agreement subsequently was extended to book entertainment at the new amphitheater in Las Colonias Park.

“We came in with a strong plan and a solid vision for the venues, and we are starting to see results,” said Maria Rainsdon, general manager of Two Rivers, the Avalon and amphitheater. “Grand Junction is a strong and vibrant community, and that has added to our success. We still have several impactful projects and programs to implement, so that will be our focus for the coming months.”

According to the news release, increased sales included the booking of two new large industry summits and more than 30 other bookings of various events and conferences.

Net revenue through May totaled $75,000, which compares to a net loss of $158,000 for the same span last year. Net food and beverage revenues were up $96,000 more than the same period in 2016. The gains contributed to a $233,000 difference.

Pinnacle Venue Services created a number of new events, including an Easter brunch at Two Rivers Convention Center and rooftop events at the Avalon. A program offering free movie tickets at the Avalon Theater was expanded to include not only those dining in downtown Grand Junction, but also shopping there.

The company also has implemented a preventive maintenance program designed to lower long-term costs at Two Rivers as well as created new protocols, rules, emergency plans and signs as part of the operation of the amphitheater at Las Colonias Park.