CMU joins in effort to offer polling services

Colorado Mesa University in Grand Junction has joined in an effort to launch a polling service.

CMU and the Rocky Mountain Public Broadcasting Service have partnered with Franklin & Marshall College in Pennsylvania to introduce the new CMU-RMPBS poll.

“No one understands the diversity of opinions across the state of Colorado more than Coloradans,” said CMU President Tim Foster. “No other university in Colorado is currently polling Coloradans. We saw the need and are fortunate that Rocky Mountain PBS is joining with us to meet that need.”

The first poll will measure and analyzing the opinions of Coloradans regarding the upcoming state and national elections. A random sample of 7,000 registered voters received letters asking them to participate in the first poll either by telephone or online.

“Colorado is a swing state, and what Coloradans think matters even beyond the boundaries of our state,” said Doug Price, chief executive officer of Rocky Mountain PBS. “This poll will help us understand what Coloradans are thinking about the upcoming election.”

Subsequent polls will measure opinions on a variety of questions related to issues of regional and statewide importance, said Professor Justin Gollob, director of the CMU Social Research Center.

“Using modern social science research methods, researchers affiliated with the SRC can help our partners answer critical questions about the constituencies they serve,” Gollob said. “The goal of the SRC is to serve as an invaluable regional resource whose impact is felt statewide.”

Franklin & Marshall College is a private, liberal arts school in Lancaster. Its Center for Opinion Research has conducted polls for 25 years.

Results of polling by Franklin & Marshall College have appeared in scores of newspapers and news magazines, scholarly publications and television network and cable news. The New York Times identified the Franklin & Marshall College Poll as one of the most accurate in America during the 2012 elections. ​