Five students from Colorado Mesa University in Grand Junction are scheduled to compete in a national competition testing their ability to develop integrated marketing plans to educate students on the role of natural gas and oil in their daily lives.
Shania Belden, Avery Cantrell, Nick Cavalier, Garrett Gross and Joseph Pridy will represent CMU as finalists in the competition hosted by EdVenture Partners. The students are competing as part of an advanced marketing course taught by Tim Hatten.
“I love everything about these competitions. They really bring out the best in giving us a chance to go head to head with better-known universities on a level field,” Hatten said. “There are no big-school, small-school divisions, so everyone rolls out their best to see if it’s good enough.”
Teams from Indiana University South Bend and the University of Central Oklahoma also will compete in the finals.
EVP recruits students from around the world to work on marketing projects for clients — in this case the American Petroleum Institute, a national trade association for the oil and natural industry that represents 625 members.
The CMU team developed an augmented reality game mobile app as the heart of its campaign.
The CMU students and Hatten are scheduled to travel to API headquarters in Washington, D.C., May 23 to 25 to present their marketing plan to API executives.
Teams will compete for scholarship awards of $10,000 for first place, $7,000 for second and $5,000 for third. The prize money will be used to fund scholarships for future business students.