Coldwell Banker Distinctive Properties in Grand Junction will join in hosting a broadcast presentation featuring baseball legend and entrepreneur Alex Rodriguez.

The free event is set for noon Oct. 21. Coldwell Banker real estate agents and their clients are invited to attend. To register or obtain more information, visit https://cb.today/national/2021/performance.

The broadcast will be part of the Exceptional Living Series presented by the Coldwell Banker brand to inspire the achievement of personal, professional and financial goals.

Rodriguez, also known as A-Rod, played 22 seasons in Major League Baseball as a shortstop and third baseman. He was a 14-time All-Star, three-time American League Most Valuable Player and member of the 2009 World Series champion New York Yankees.

Rodriguez founded the A-Rod Corp. in 1995. Through the company, he invested in a series of companies in the entertainment, real estate, technology and wellness industries. He also founded a real estate development firm as well as another firm that’s acquired more than $700 million in real estate assets. 

Rodriguez will kick off the Coldwell Banker series with a presentation on optimizing personal performance. He’ll talk about what it means to be part of a winning team and the habits and routines necessary to achieve success. He also talk about dedication, leadership and resilience.

Coldwell Banker Distinctive Properties serves a total of nine markets in Colorado, Idaho and Montana. For more information, visit www.cbcdistinctive.com.