Company ready to get growing in Grand Valley

Robin Brown

An agricultural lighting company has scheduled a grand opening celebration for its new headquarters in Grand Junction.

Violet Gro will host the event from 4 to 6 p.m. Feb. 20 at its location at 2764 Compass Drive, Suite 101.

Robin Brown, executive director of the Grand Junction Economic Partnership, welcomed the opening of the Violet Gro headquarters. “It’s another testament to the Grand Valley and our ability to support tech companies like Violet Gro with the infrastructure and work force they need to be successful.”

Violet Gro has collaborated with Grand Valley businesses and growers for several years, but recently relocated operations under the Colorado Rural Jump-Start program offering tax incentives for creating new jobs.

Violet Grow plans to add four to five employees to its initial staff over the next year.

“We are excited to be surrounded by the caliber of partners that exist here and can help us continue to advance our lighting solutions and grow our business,” said Kurt Kucera, president and global head of business development for Violet Gro. “This is exactly why we chose Colorado for our new headquarters. We look forward to capturing the opportunities that lie ahead of us and doing so from right here in the Grand Valley.”

Violet Gro provides patented LED lighting to promote plant growth in indoor environments. The equipment provides more light, but with less heat and electrical consumption than traditional lighting. The company has joined in research to assess the potential benefits of using its lights to grow hemp indoors.

Violet Gro is among the companies participating in the Colorado Rural Jump-Start Program. The program designates zones in Colorado in which eligible businesses are exempted from paying state and local taxes. Qualifying businesses are exempt from paying state income, use and sales taxes as well as county and municipal personal property taxes. In Mesa County, local government jurisdictions have offered additional incentives.

To participate, the core functions of businesses may not compete with existing operations. Businesses must create a minimum of five net new jobs in the county in which they’re located and establish a relationship with an institution of higher education — Colorado Mesa University in Mesa County.