Conference to feature communication and marketing executives

Brian Williams
Brian Williams
Joey Kercher
Joey Kercher

The owners of communications and marketing companies will deliver keynote presentations at an upcoming conference in Grand Junction.

Brian Williams, owner of Perspectivity International in Dallas, and Joey Kercher, owner of Air Fresh Marketing in Denver, are among the scheduled speakers at the Initiate Conference.

The communications and marketing conference is scheduled for Feb 21 and 22 at the DoubleTree by Hilton Hotel, located at 743 Horizon Drive. Admission is $399 for both days and $199 for a single day.

“Initiate Conference is designed to inspire people with their jobs and creativity, to create something new for their organizations and clients and to experience better outcomes,” said Dusti Reimer, one of the organizers of the conference. Reimer owns Elevate PR and Marketing in Grand Junction and created the Experience Education Foundation to provide educational opportunities to communications and marketing professionals.

“That’s the purpose behind the conference — to help bring our community together to learn more about what’s happening and changing in the world of marketing and communications and grow and develop with it,” Reimer said. “It’s a fast-changing environment, and we’re excited about all the speakers and panelists that are going to be a part of it. We’ve put a lot of thought and effort into who we’re bringing in to teach, and we are really excited.”

Williams is scheduled to deliver a keynote presentation at 9:30 a.m. Feb. 21. Perspectivity International uses cognitive and behavioral science to help companies create effective sales messages that are easy to understand and increase emotional intelligence with clients.

Williams brings to the venture more than 20 years of experience in Silicon Valley startups and Fortune 500 companies. He holds computer science and business degrees from Texas A&M. He’s delivered hundreds of sales presentations around the world and was a semifinalist in the Toastmasters public speaking championship.

Kercher is scheduled to deliver a keynote presentation at 9:30 a.m. Feb 22. Air Fresh Marketing helps brands connect with their target audiences through live experiences.

Kercher brings to his venture more than 15 years of experience working on high-profile experiential marketing campaigns. He holds a marketing degree from Colorado Mesa University. He’s also appeared in television commercials and specials with his identical triplet brothers.

The conference also will include panel discussions with print, radio and television journalists and local marketing professionals as well as breakout sessions on such topics as brand management, internal communications, law and ethics, return on investment and video stories.

To register for or obtain more information about the Initiate Conference, visit