Couple brings Kona Ice franchise to Grand Valley

Kona Ice, a franchise combining shaved ice with entertainment and fund-raising, has come to the Grand Valley.

Felix and Synde Villarreal operate the local franchise along with a truck and self-service dispensing system.

Felix Villarreal said the couple bring to their venture his military background and her experience in the food industry. “Together we have the skills, mindset and ability to accomplish anything,” he said. “Kona Ice presented us with the perfect opportunity to own a business while also allowing us to give back to our community. And we’re proud that we will be able to leave a legacy for our son and his family.”

Synde Villarreal said Kona Ice is not only a business, but also a way to help people. “Even if that means simply putting a smile on someone’s face, it’s all worth it if we’re serving our community. We love that Kona enables us to be actively involved with our community and to give back to our neighbors and friends.”

Kona Ice trucks feature the Flavorwave self-service dispensing system offering guests the option to choose from more than 20 flavors and 500 different combinations. Since its founding in Kentucky in 2007, the franchise has grown to a total of more than 1,400 trucks in 49 states.

Kona Ice franchisees donate a portion of proceeds from each event they host, contributing thousands of dollars each year to local school groups and teams and community organizations. Kona Ice has raised more than $100 million in total donations since 2007.

“Felix and Synde share our core values and commitment to giving back,” said Tony Lamb, founder and president of Kona Ice. “They have always been very passionate about their community and want to have a positive influence in the community, whether it’s new textbooks, sports uniforms or, simply, a smile. We are proud to have them on board.”

For more information about Kona Ice, contact the Villarreals at (970) 314-7569 or or visit the website at