Director: Many factors drive success in development game

Kelly Flenniken
Kelly Flenniken

Kelly Flenniken sees similarities between Monopoly and economic development.

Success in both the board game and promoting business attraction and expansion depends on access to capital, utilities and relationships — not to mention moving pieces around as the need arises.

“GJEP does these things, too,” said Flenniken, executive director of the Grand Junction Economic Partnership.

Flenniken offered a review of the group’s activities during its annual meeting. “It’s been a really good year,” she said.

A more aggressive approach to outreach efforts as resulted in more leads and prospects, Flenniken said.

GJEP not only revamped its Web site, but also took over Web site development and maintenance to save money for other marketing efforts, she said.

Those marketing efforts resulted in part in a 36-page spread about Mesa County in an issue of the US Airways in-flight magazine earlier this year as well as more print advertising in targeted publications, she added.

Flenniken said GJEP welcomes participation in its various efforts. “There’s always room for new perspectives and new faces.”