Downtown Uplift awareness effort earns recognition

The City of Grand Junction and Downtown Development Authority have earned statewide recognition for a public awareness campaign conducted during a massive Main Street renovation project in 2010.

The Colorado Chapter of the American Public Works Association presented the award during a luncheon in Denver. Trent Prall, engineering manager of the Grand Junction Public Works Department, and Kathy Dirks, marketing manager at the Downtown Development Authority, accepted the award.

The campaign was launched as part of the Downtown Uplift project to maintain communications prior to construction, throughout the months of disruptive work and the reopening of Main Street. The campaign used block captains to communicate with merchants; maps for customers outlining parking areas; and weekly e-mails to merchants, property owners and policy makers.

Advertising, billboards and social media also were used to inform the public about construction and access to businesses.