Going places where we are familiar, doing things that come easy, being around that someone special with whom you can totally be yourself – All forms of comfort! So when you think of comfort, do you think of a health club? Honestly, walking into a gym or health club for the first time can be intimidating.
When you are looking for a health club home there are many factors you may consider to help you choose the right one. There are obvious reasons such as location and amenities. Let’s also consider some of the “not so obvious” ones: what they represent, programs they offer, and the member experience.
One idea is to do a little homework before you go into a health club. Call them ahead of time and see how you are greeted. A friendly and knowledgeable voice which invites you to come to their business leaves a positive impression. Check the website and see what they offer.
Location is important to many people, but not always the most important. If the club is too far away from home or work, you may find yourself using the “excuse card” and not going. The amenities need to fit your activities and lifestyle. Amenities may include weights, group exercise, pool, racquetball, locker rooms and /or childcare. Make sure that the club has what you currently like to do or need in a health club. Extra amenities are nice, so you have the option to try something new!
Try it first. Before making a commitment, see if it feels right to you. Find a health club that offers a “free” trial or a money-back guarantee policy. Then, actually go in and work out a couple times. By actually using the club, you can tell how well it is maintained and cleaned. Ask yourself if everything is touchable?
One of the most important pieces of advice – Meet the members! Nothing tells you more about a place than the people who are there using it. Moms who take their little ones to the Kid’s Club are very careful with whom they leave their kids. Ask the person next to you on a cardio machine about their member experience.
Your member experience begins with the first phone call. The salesperson should be concerned about YOU and your wants & needs. Not everyone joins a health club for the same reason. If you are new to exercise, see if the club offers an orientation program to get you started. Maybe you want to hire a personal trainer. Ask for trainer bios, certifications and training specialties. Finding the right match for you will help in your success.
Our members tell us what’s important to them. They find comfort in coming to a place numerous times a week to find their favorite activity in a clean environment. Hearing their name when they walk in the door, visiting with friends, getting motivated & energized by a workout from an instructor who really cares about their needs, is what it’s all about. Choosing a health club where you feel at home, becomes familiar, fits your needs, where you are welcomed – that’s comfort!