Firm honored for TV commercial

Dan Ryan
Dan Ryan

A Grand Junction advertising and marketing firm has earned national recognition for a television commercial it created for a local health care organization.

Ryan/Sawyer Marketing was among the bronze awards winners in the 35th annual Telly Awards program, The firm was honored for a commercial for Colorado Canyons Hospital & Medical Center in Fruita titled “Catch You if You Fall.”

“With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor,” said Dan Ryan, president and creative director of Ryan/Sawyer Marketing. “This award is a testament to achieving high-quality production through a collaborative creative effort. The Telly trophy is shared by Family Health West marketing director Angelina Salazar, Ryan/Sawyer Marketing account manager Julie Hober and Seth Schaeffer of Hoptocopter Films.”

According to Ryan, the TV commercial was part of a multi-media campaign to re-brand the newly renamed Fruita Hospital. “When Family Health West changed the name of its hospital, they challenged us to create an advertising campaign that would reposition the organization for future growth without compromising its brand equity,” Ryan said. “With a target market defined by two uniquely different constituencies — legacy agriculture and world-renowned mountain biking — our creative sought to strike a responsive chord with each and celebrate their difference while paying respect to their common ground.” The commercial features a horse mounted cowboy and mountain biker greeting each other as they cross paths on a country road. The tagline reads, “No matter what you ride, we’ll be there if you fall.”

Founded in 1979, the Telly Awards program honors outstanding local, regional and cable TV commercials and programs that represent the best work of advertising agencies, production companies, TV stations and cable operators.

Ryan/Sawyer Marketing offers brand management, creative production, marketing and social media strategies, media buying, public relations and Web site development to clients across Western Colorado. For additional information, visit the Web site located at www.ryansawyermarketing.com.