An automotive business headquartered in Florida has purchased the Harley-Davidson dealership in Grand Junction.

The Ed Morse Automotive Group also purchased Grand Junction Powersports. Both dealerships are located at 2747 Crossroads Blvd. The operations will be rebranded as Teddy Morse’s Grand Junction Harley-Davidson and Teddy Morse’s Grand Junction Powersports.

“This is our first acquisition into the beautiful and vibrant state of Colorado, something we are tremendously excited about,” said Teddy Morse, chairman and chief executive officer of Ed Morse Automotive Group. “These well-established dealerships have a loyal following of passionate on-road and off-road enthusiasts, and we look forward to supporting the incredible staff there and delivering world-class customer service.”

The acquisitions add to the company’s Harley-Davidson and Powersports operations across the United States. The acquisitions will add 37 employees to a combined staff of more than 2,000 as well as 43 dealerships, 80 franchises and 30 automotive and motorcycle brands.

Grand Junction Harley-Davison was established in 1996. Grand Junction Powersports sells new and preowned BMW Motorrad and KTM motorcycles in addition to such brands as GasGas, Intense, Royal Engfield and  Timbersled. Both dealerships serve Grand Junction and surrounding cities in Western Colorado.

Headquartered in Delray Beach, Fla, the Ed Morse Automotive Group has operated as a family-owned business for more than 75 years. The company owns dealerships and related businesses in Florida and Colorado as well as Illinois, Iowa, Missouri, Oklahoma and Texas.